And with over 15 years of experience working with growing companies, I have been laid off a lot.

Not because I couldn’t deliver but because priorities shifted and few people have a system to translate vision into action.

WOOC Strategies began as a personal response to the struggle of teams of all sizes, from all industries, that had great ideas and even clear vision - but didn’t have the understanding of what it meant to achieve 50%, 75%, or 90% of their critical goals in a relentlessly changing world.

One afternoon at my kitchen table, I started sketching out a way to solve that problem my way with ruthless pursuit of outcomes.

If I could turn clarity into a system, what would it look like and what would I call it?

My sister laughed, looked at the table spread, and pointed:

Wine - Olive oil - Cheese

And WOOC was born. Because sometimes big decisions aren’t profound—they’re practical and right in front of you.